The simplest storytelling formula I know

Sep 22

If you want to learn how to tell a better story, start here:

C.D.O.T.

Character. Desire. Obstacle. Transformation.

Let me break it down.

1. Character
Who is the story about?

2. Desire
What does that person want, really, really badly?

3. Obstacle
What’s standing in their way?

4. Transformation
How are they different because of what they experienced?

Think about your favorite stories.

Someone wants something.

Something gets in the way.

They struggle to overcome it.

And when they reach the other side, they’re not the same person they were when they started.

That’s storytelling.

This is the foundation of my new Storytelling 101 series, where we're going back to the basics of what actually makes a story work.

No fancy formulas.

Just storytelling.

And this is only Video #1.

If you have a question about storytelling in your branding, I've included a link where you can submit your question. I'll get back to you within 24 hours.

👉 https://www.videoask.com/fkhgjrun0